How do you manage search results for a company that shares a name with a common word?

Common-word brand names (Square, Apple, Target, Block, Anchor) face a structural disadvantage: the engines have to disambiguate (tell apart) every name query between the brand and the generic word usage. The work runs at the entity layer. Strong Organization schema on the corporate site with distinctive anchors: founding year, headquarters, founder names, products, industry. SameAs links (identifiers that tell Google your profiles are the same entity) from Wikidata to every verified authoritative profile, building a dense identity graph. A dedicated and well-developed Wikipedia article where notability supports it, since Wikipedia is the strongest disambiguation signal the engines have. Authoritative third-party coverage that uses the brand name consistently in the brand-as-entity sense. Owned property URL structure that includes brand-clarifying paths. AIQ monitoring across the eight engines to catch disambiguation failures early, because common-word brands frequently get conflated in AI responses with the generic word usage, and the corrections need to feed back into entity work.