What is conflict of interest editing on Wikipedia?

Conflict of interest on Wikipedia is defined broadly. An editor has a COI when they have a financial, personal, professional, or legal interest in the subject of the article. That includes employees writing about their employers, paid PR consultants writing about clients, executives writing about their companies, and individuals writing about themselves, their family members, or their own organizations. Wikipedia’s terms of use require disclosure of paid editing relationships, and the community policy strongly discourages direct article edits by COI editors even when disclosed. The accepted path for COI work is to propose changes on the Talk page, identify the proposed wording and the sources supporting it, and let independent community editors decide whether and how to implement. Five Blocks works exclusively through this disclosed COI process for client engagements, which is why our edits do what they are supposed to do rather than getting reverted.