What to Expect
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
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How does a reputation management firm work alongside your PR team?
Through shared briefing, coordinated calendars, joint metric reviews, named owners on each side, and a unified narrative across earned, owned, AI, and search so the two functions reinforce rather than collide.
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What should you expect in the first 90 days of a reputation management engagement?
The first 90 days typically cover the diagnostic, prioritization, the launch of content production and entity-signal work, Wikipedia and AI strategy development, baseline reporting, and initial movement on priority queries.
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What is the typical communication cadence with a reputation management firm?
Standard cadence is weekly written updates, biweekly-to-monthly calls, detailed monthly reports, ad hoc alerts during active situations, and quarterly strategy reviews, with a named account lead throughout.
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How long do reputation management engagements typically last?
Most engagements run as 6- or 12-month programs, reflecting the time durable change takes. Ongoing programs continue with renewals, and shorter advisory or diagnostic projects are also available.
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How do you transition from one reputation management firm to another?
Through careful handover: documentation of the current state, transfer of monitoring tools and access, discussion of priority work in progress, and a transition window so nothing falls through the gaps.
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Services for What to Expect
The expertise behind these answers, put to work for your brand.
Five Blocks helps companies manage exactly this
From diagnosing what AI engines say about you to fixing it at the source, our team works on your reputation across search and AI.
