What to Expect
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How does a reputation management firm work alongside your PR team?
Through shared briefing, coordinated calendars, joint metric reviews, named owners on each side, and a unified narrative across earned, owned, AI, and search so the two functions reinforce rather than collide.
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What should you expect in the first 90 days of a reputation management engagement?
The first 90 days typically cover the diagnostic, prioritization, the launch of content production and entity-signal work, Wikipedia and AI strategy development, baseline reporting, and initial movement on priority queries.
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What is the typical communication cadence with a reputation management firm?
Standard cadence is weekly written updates, biweekly-to-monthly calls, detailed monthly reports, ad hoc alerts during active situations, and quarterly strategy reviews - with a named account lead throughout.
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How long do reputation management engagements typically last?
Most engagements run as 6- or 12-month programs, reflecting the time durable change takes. Ongoing programs continue with renewals, and shorter advisory or diagnostic projects are also available.
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How do you transition from one reputation management firm to another?
Through careful handover: documentation of the current state, transfer of monitoring tools and access, discussion of priority work in progress, and a transition window so nothing falls through the gaps.
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