What should you expect in the first 90 days of a reputation management engagement?

The first 90 days of a reputation engagement are about diagnosis, foundation, and early execution rather than headline results, which take longer to materialize. The period typically opens with a thorough diagnostic – mapping the branded result set, the AI engine narrative, the state of Wikipedia and the Knowledge Panel, and the entity signals – followed by prioritization that identifies which gaps are doing the most damage and which are quick wins. From there the program launches content production and entity-signal work, develops the Wikipedia and AI strategy where applicable, and establishes baseline reporting so progress can be measured against a clear starting point. By the end of the quarter there is usually initial movement on priority queries and trend data accumulating on the AI narratives, even though the larger structural shifts are still building. The realistic framing is that the first 90 days build the foundation and show leading indicators, not the finished result. We track all of it against baseline with IMPACT™ and AIQ™ from the outset.