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How does Five Blocks use proprietary technology to deliver better results?

Quick answer

Four platforms - IMPACT, AIQ, WikiAlerts, GeoSearch - give the team daily diagnostic data at a scale and granularity that off-the-shelf tools cannot match, and strategy decisions reflect current data rather than spot checks.

The four platforms cover the four layers of modern reputation: IMPACT™ for Google search, AIQ™ for AI engines, WikiAlerts™ for Wikipedia, and GeoSearch for geographic search variation. Each was built because the off-the-shelf alternatives could not produce the depth or cadence we need to do the work. The IMPACT keyword universe is roughly two orders of magnitude larger than what a typical SEO platform covers per client. AIQ polls eight engines daily where most tools cover one or two. WikiAlerts flags edits in real time where generic monitors lag by days. GeoSearch eliminates the VPN-and-proxy cycle that a comms team would otherwise need to see Google in a different market. The practical effect on engagements: strategy decisions reflect current data rather than spot checks, and threats are caught early enough to act on.

Last reviewed: 19/05/2026

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