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How does Five Blocks coordinate with PR firms?

Quick answer

Routinely and at scale. PR, public affairs, and IR firms refer clients to us for the specialized work that sits outside their core practice, and we operate either as a white-label partner or as a named specialist alongside the firm's team.

A material share of our work flows through PR, public affairs, and investor relations partnerships, and we have operated this way for two decades. The major global PR firms, the boutique strategic communications shops, and the law-firm-affiliated communications groups refer clients to us for the work that sits outside their core practice: Wikipedia work, AI reputation programs, source-layer Google work, and entity optimization. The partnership format varies. White-label engagements run under the firm’s brand with us in the background; named-specialist engagements run with us as the visible technical partner alongside the firm’s account team; co-pitch engagements involve us on the prospect’s pitch as the AI or Wikipedia capability. The arrangement is shaped to the firm’s client relationship and confidentiality preferences. The relationships are durable because the disciplines are genuinely complementary rather than overlapping.

Last reviewed: 19/05/2026

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