How do you manage reputation for an executive going through a public legal dispute?

Public legal disputes are one of the highest-stakes executive reputation situations and they require integrated coordination among counsel, comms, and the reputation program. The hierarchy: counsel sets the boundaries of what can be said publicly given the litigation, and the comms strategy operates within those boundaries. The structural work within those constraints: AIQ™ runs daily polling on the executive’s name and on dispute-related prompts so the comms team can see how AI engines are absorbing the story, which sources are driving each engine’s framing, and where divergence appears. Where factual response is permitted under counsel’s guidance, it is placed in credentialed outlets and timed deliberately. Wikipedia is monitored continuously through WikiAlerts™ because contested-litigation articles attract hostile editing. The work is operationally heavy through the dispute and through the rebuilding period after resolution. Programs that survive these situations well are typically those that had structural infrastructure in place before the dispute began.