How do you manage AI search results during a reputation crisis?

AI management during a crisis is a different discipline than press management. AIQ topics get spun up on the specific narrative threads – the contested claim, the framing, any executive names appearing in the story – and run daily against all eight engines. The source attribution view shows which articles, Wikipedia sentences, or social posts each engine is weighting most heavily. That tells us where intervention has leverage: it is rarely the loudest social account; it is more often a single early article or a Wikipedia paragraph that the engines have settled on. Authoritative counter-content goes on properties the engines already trust – the corporate site, well-cited press, the Wikipedia article through Talk-page edit requests with reliable sourcing. The daily tracking then shows whether the corrected picture is being absorbed by each engine or whether more source-level work is needed.