Technology & Platforms

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How do PR agencies use Five Blocks and AIQ?

  PR firms work with Five Blocks in two independent modes: as a specialist partner for reputation work outside the firm's core practice (Wikipedia, source-layer Google, AI reputation), and as a technology supplier by subscribing to AIQ to add AI intelligence to their own deliverables.

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• Does AIQ have historical data from before I started tracking?

  No. AIQ data starts when a topic is created. AI engines cannot be queried retroactively, so the earlier a topic is set up, the more history you end up with.

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• What is IMPACT™, and what does it track?

  IMPACT™ is Five Blocks' proprietary search intelligence platform. It tracks every URL ranking on Google for defined keyword sets across 500 cities, 69 countries, and 23 languages, and classifies each result by ownership, SERP feature, and competitive position. It processes more than 100 million data points daily and surfaces ranking shifts within hours.

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• How does AIQ differ from generative engine optimization (GEO) tools?

  GEO tools measure whether a brand gets mentioned in AI answers. AIQ measures what AI actually says, what sources it draws on, and how the narrative is moving over time.

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• What is AIQ?

  AIQ is Five Blocks' AI reputation intelligence platform. It polls eight AI engines daily: ChatGPT, Gemini, Copilot, Perplexity, Claude, Grok, Google AI Overviews, and Google AI Mode, capturing what each says about a brand or executive, which sources it cited, the sentiment, and the narrative themes.

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