Strategy & Tactics
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How do you handle negative forum posts and Reddit threads in search results?
Reddit and forum threads are addressed through factual response where appropriate, platform engagement on clear policy violations, authoritative content displacement, and AI narrative monitoring as forum content increasingly feeds AI retrieval.
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How do you handle a negative search result from a high-authority website?
A negative result from a high-authority site is addressed through accurate factual response, source-level remediation where the outlet accepts corrections, sustained authoritative competing content, and AI narrative monitoring.
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How do you handle a competitor’s negative SEO attacks?
Negative SEO attacks - manipulative link spam, fake reviews, scraped content, fabricated profiles - are addressed through Google's disavow process, platform reporting, source-level remediation, and monitoring for downstream impact.
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How do you use charitable and philanthropic activity to improve search results?
Philanthropic activity generates authoritative third-party content - foundation pages, recipient citations, news coverage - that builds positive entity signals across both Google search and AI engines.
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How do you optimize a corporate website for reputation management?
Corporate site optimization for reputation: Organization schema, complete leadership pages with Person schema, FAQ blocks for likely branded queries, clean technical foundation, strong internal linking, and a structured press hub.
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