Strategy & Tactics
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How do you create a microsite for reputation management purposes?
A reputation microsite focuses on a specific narrative - an executive, an initiative, a response, a brand within the brand - with schema-marked content structured for both Google and AI ingestion.
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How do you handle negative content in Google Image search?
Negative Google Image results are addressed through image optimization on owned properties, source-level removal where the host has a takedown process, authoritative competing imagery, and ImageObject schema where appropriate.
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What is a SERP analysis and how is it used in reputation management?
A SERP analysis catalogs every ranking URL for a query, classifies each by source type and sentiment, identifies the drivers of the current results, and produces a prioritized list of interventions across content, entity, and authority work.
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How do you manage search results for a company rebrand?
Rebrand search work redirects legacy domains, refreshes Wikipedia and Wikidata to the new identity, updates the Knowledge Panel, refreshes directory listings, and produces canonical content establishing the new name across the source layer.
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How do you handle outdated positive content that no longer represents the company?
Outdated positive content is refreshed or redirected where the brand controls it, requested for update on third-party properties where editorial processes apply, and supplemented with fresh content that better reflects current reality.
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