Recovery & Rebuilding

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How do you handle evergreen negative content that won’t go away?

  Evergreen negative content, long-form profiles, research reports, and definitive industry articles that have built authority over years, is the hardest category of reputation work. The durable response is sustained authoritative counter-content, at enough volume and authority to compete on the SERP, paired with source-level intervention on factual errors through editorial correction channels and, where applicable, platform-policy complaints.

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• How do you manage search results for a company that has changed leadership after a crisis?

  Managing search results through a leadership change after a crisis takes five coordinated steps: update entity records across Wikipedia, Knowledge Panel, and business databases; publish detailed owned content on the new leadership; monitor the eight AI engines AIQ currently tracks for how the transition is being represented; coordinate earned coverage with the PR firm; then move from active intervention to maintenance at the three-to-six-month mark.

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• What is the role of positive media placement in reputation recovery?

  Positive earned media performs three jobs in a reputation recovery program: it adds authoritative results that rank in search, it provides third-party sources the AI engines cite, and it signals to investors, partners, and other stakeholders that the company has moved past the event. Coverage from respected, high-authority outlets carries the most weight for all three jobs.

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• How do you prevent Wikipedia from becoming a permanent record of a crisis?

  Wikipedia is rarely a permanent crisis record when handled correctly. Well-sourced positive developments go in through Talk-page edit requests under disclosed conflict-of-interest (COI) rules; undue weight on the crisis section is challenged through WP:UNDUE policy; and the article evolves proportionally as reliable secondary sources document the company's recovery.

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