Preparing for a Crisis
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
-
How do you prepare Wikipedia for a potential crisis situation?
An accurate, well-sourced, neutrally framed Wikipedia article that is current. An unmanaged Wikipedia article often becomes the crisis amplifier when news editors arrive; a well-managed one stabilizes the engines' narrative.
Read the full answer -
What should a digital reputation crisis playbook include?
Scenarios, named roles and SLAs, decision authorities, pre-approved statement templates by scenario, monitoring priorities, vendor contacts, escalation triggers, and post-event review procedures.
Read the full answer -
What pre-built digital assets should you have ready before a crisis?
Statement templates, FAQ pages on sensitive topics, current leadership bios and quotes, fact pages on common questions, owned-property content covering the company's broader operations, and monitoring queries pre-saved across IMPACT and AIQ.
Read the full answer -
How do you prepare for negative press that you know is coming?
Prepared authoritative content on the topic, current leadership bios and quotes, FAQ explainers, statement templates approved by counsel, and monitoring queries pre-loaded so the topics activate the moment the story breaks.
Read the full answer
Services for Preparing for a Crisis
The expertise behind these answers, put to work for your brand.
Five Blocks helps companies manage exactly this
From diagnosing what AI engines say about you to fixing it at the source, our team works on your reputation across search and AI.
