Preparing for a Crisis
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
-
How do you prepare owned digital properties to absorb a crisis?
Established authority, schema-marked entity data, structured FAQ content, recent activity signaling freshness, and the technical ability to publish factual updates in minutes without going through a multi-week site-update queue.
Read the full answer -
I sold a company that had a scandal before I joined. My name is now tied to it. What are my options?
Entity-disambiguation work, refreshed bios, authoritative content covering the individual's actual record, and AI narrative monitoring to ensure the AI engines are accurately representing the individual's distinct timeline.
Read the full answer -
How do you identify potential reputation threats before they materialize?
Continuous source monitoring, social listening on the relevant platforms, daily AI narrative tracking through AIQ, employee and customer feedback signals, and competitive intelligence on crises adjacent companies have faced.
Read the full answer -
Why is being proactive more effective than reacting to a crisis?
Proactive infrastructure (Wikipedia, Knowledge Panel, owned content, entity signals) is dramatically cheaper to build before a crisis than after.
Read the full answer -
How do you run a digital reputation fire drill?
Simulate a realistic crisis scenario end-to-end, covering detection, decision, communications, monitoring, and follow-up, with the full named team participating, then identify the gaps in roles, tools, content readiness, and escalation paths.
Read the full answer
Services for Preparing for a Crisis
The expertise behind these answers, put to work for your brand.
Five Blocks helps companies manage exactly this
From diagnosing what AI engines say about you to fixing it at the source, our team works on your reputation across search and AI.
