What types of schema markup are most important for reputation management?

For reputation work, a handful of schema types do most of the load-bearing work, and the discipline is to deploy them consistently with the canonical entity definition rather than scattering markup. Organization and Person are the core types, defining the entities themselves with their key attributes. Article schema marks up content so the systems understand authored material and its author. FAQPage schema structures question-and-answer content for extraction, which matters because it is exactly the format AI engines and featured snippets pull from – this is writing for the extract made machine-readable. BreadcrumbList communicates site structure and context. And sameAs, used within Organization and Person, links the entity to its authoritative profiles – Wikipedia, Wikidata, LinkedIn, Crunchbase – which is one of the strongest resolution signals available. The critical rule is alignment: schema values must match Wikipedia, the Knowledge Panel, and the rest of the entity stack, since contradictory data reduces confidence. We deploy and validate these as a set.