How does Five Blocks partner with law firms?
Quick answer
Five Blocks partners with law firms on litigation-adjacent reputation work: managing search results around active matters, defamation response, pre-litigation diligence, and post-settlement rebuilding, all conducted under counsel's direction.
Five Blocks works with law firms as a specialist reputation layer alongside legal strategy, with the work conducted under the firm’s direction and within the constraints of the underlying matter. Counsel governs what is said publicly; Five Blocks operates at the source and search layers behind that.
Where law-firm partnerships produce the most value
- Litigation SERP management
- Managing search results around active litigation, where coverage is shaping public perception in ways the matter requires addressing.
- Defamation response
- Supporting matters where a digital remedy is part of the relief sought.
- Pre-litigation diligence
- Diligence on adversaries and witnesses before a matter proceeds.
- Post-settlement rebuilding
- Reputation rebuilding after a settlement or favorable outcome.
How the engagement is structured
- The work runs under the law firm’s direction, with counsel governing public statements.
- Engagements are typically structured under the firm’s engagement letter as a subcontractor, to maintain privilege where appropriate.
- AIQ monitoring across the AI engines during a matter is routine, because the engines often retain framings even after media coverage has shifted. Source-layer work corrects those framings without contradicting counsel’s public-statement strategy.
Last reviewed: 19/05/2026
