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How does Five Blocks partner with law firms?

Quick answer

Five Blocks partners with law firms on litigation-adjacent reputation work: search-result management around active matters, defamation response, and coordination of digital strategy with legal strategy.

Law firm partnerships are a recurring pattern with their own working dynamics. The scenarios where the partnership produces the most value: search-result management around active litigation where coverage is shaping public perception in ways the matter requires addressing; defamation response where a digital remedy is part of the relief sought; pre-litigation diligence on adversaries and witnesses; reputation rebuilding after settlement or favorable outcome. The work is conducted under the law firm’s direction and within the constraints of the underlying matter, with counsel governing what is said publicly. AIQ monitoring across the AI engines during litigation is now routine because the engines often retain framings even after media coverage has shifted; source-layer work (changing the sources the engines read, not the engines themselves) corrects those framings without contradicting counsel’s public-statement strategy. Engagements are typically structured under the firm’s engagement letter as a subcontractor to maintain privilege where appropriate.

Last reviewed: 19/05/2026

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