We were told by counsel to avoid all public statements. Can ORM still work under those constraints?

No-comment situations are common in matters under litigation, regulatory review, or sensitive negotiation, and reputation work is still possible. What changes is the channel mix. Off the table: public statements, executive interviews, PR-led narrative response, anything that creates new public record. On the table: building out owned-property content that establishes the client’s authoritative voice on background topics; submitting correction requests to outlets through standard editorial processes (these are private exchanges between the requesting party and the publication, not public statements); ensuring Wikipedia accuracy on supportable points through the Talk page edit-request process; deploying schema markup (structured tags that tell search engines what a page is about) and Wikidata updates to ensure the entity layer reflects the company correctly; and continuing source-layer (the sources the engines read, not the engines themselves) work that influences AI engines without creating new headlines. We have run multiple multi-quarter engagements entirely within no-comment constraints, and they produce real movement even though the work is largely invisible.