How do you manage search results when a company changes its name?

A company name change is a coordinated technical operation across the sources the engines read (not the engines themselves) and your own properties. Wikidata gets updated first, because it spreads faster than Wikipedia and feeds Google’s Knowledge Graph (its database of names and how they connect) directly. The Wikipedia article gets updated through Talk-page edit requests with reliable secondary sourcing of the name change. The Knowledge Panel is refreshed through Google’s verified entity-correction process, with the old name kept on file as an alternate name so older search queries still resolve. Old brand domains get 301 redirected to the matching new locations, so the existing link value carries over. Every authoritative directory listing (Crunchbase, Bloomberg, LinkedIn, industry directories) is refreshed within the first two weeks. Content on your own properties spells out the transition, with structured data (machine-readable tags that tell search engines what a page is about) linking the old and new names. AIQ runs daily during the transition to catch any AI engine that lags behind or mixes up the two identities.