How do you manage search results for a company with multiple business units?

Companies with multiple distinct business units face a specific structural reputation problem: corporate-level identity, divisional identities, and product or geographic identities all need to coexist in search and AI results without cannibalizing each other. The discipline runs at several layers. Map the SERP for each entity separately – corporate, each division, each major product or brand within – because the audiences and competitive sets are different. Build entity signals for each level with appropriate schema (Organization at corporate, separate Organization entries for divisions where they operate independently, Product or Service schema below). Coordinate the corporate site architecture so divisional content is accessible without crowding the corporate canonical pages. Run separate AIQ topics per entity so the AI narrative is tracked at the right granularity. The failure mode is treating the conglomerate as a single entity for reputation purposes; the engines do not, and neither do the stakeholders.