How do you handle search results dominated by aggregator sites?

When the SERP for a brand is dominated by aggregators – Bloomberg, Crunchbase, ZoomInfo, LinkedIn, Glassdoor, scraped directory sites – the diagnosis is usually thin owned authority rather than overly strong aggregators. The fix is to build canonical authority directly. Strengthen the corporate site with deep, schema-marked content that ranks for the queries aggregators currently occupy: leadership, financial summary, key facts, history, locations, products. Build out third-party authoritative content the engines weight at least as heavily as the aggregators: news coverage, association profiles, accredited directory listings, executive bylines. Develop the Knowledge Panel and Wikipedia presence where notability supports it – both rank above most aggregators and shift the SERP composition meaningfully. Over six to twelve months, the aggregator share of the SERP typically drops from dominant to incidental as the canonical authority builds out.