Fundamentals
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
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What is entity resolution and why does it matter for reputation?
Entity resolution is how Google and the AI engines decide that a scatter of references (a LinkedIn profile, a Wikipedia article, a press mention, a directory listing) all point to the same person or organization. It matters for reputation because reliable resolution is what turns disconnected mentions into one accurately described entity, and it depends on sameAs links, consistent attributes, and authoritative anchors like Wikipedia and Wikidata.
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What is an entity home and why does every brand need one?
An entity home is the authoritative web property a brand or person controls, usually the corporate or personal website marked with Organization or Person schema, that every other signal points back to as the definitive source of its identity. It gives search and AI engines a stable anchor to tie scattered references (social profiles, directories, Wikidata, press) to one identity.
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What is a Google Knowledge Panel?
A Google Knowledge Panel is the information box that appears on the right side of desktop Search results when you search for an entity - a person, organization, place, or thing - that Google holds in its Knowledge Graph. It is automatically generated from sources across the web, including Wikipedia, official sites, and structured data.
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How does Google disambiguate entities with similar names?
Google tells same-named entities apart by combining several signals: contextual cues (industry, location, role, associated topics), sameAs structured data, Wikipedia disambiguation pages and distinct articles, and unique Wikidata identifiers. Reputation work supplies that context cleanly so the right person resolves.
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What is a knowledge panel claim and how does it work?
A verified representative can claim a Knowledge Panel to manage a limited set of fields - logo, official social links, and contact information - and to suggest corrections to the rest. The substantive facts trace back to Wikipedia and Wikidata, so real errors must be fixed at those sources, after which the panel updates.
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Services for Fundamentals
The expertise behind these answers, put to work for your brand.
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