Fundamentals

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• What is a Google Knowledge Panel?

  A Knowledge Panel is the information box that appears on the right side of Google Search results when users search for a person, organization, place, or other entity.

  Read the full answer →
• How does Google disambiguate entities with similar names?

  Through context, structured data, and dedicated identifiers. Google uses industry, location, and role signals, sameAs links, Wikipedia disambiguation pages, and unique Wikidata IDs to tell same-named entities apart.

  Read the full answer →
• How does Google’s Knowledge Graph work?

  It is Google's structured database of entities (people, places, organizations, things) and the relationships between them. It powers Knowledge Panels, AI Overviews, and most entity-driven search features.

  Read the full answer →
• What is a knowledge panel claim and how does it work?

  A verified representative can claim a Knowledge Panel to manage select fields (logo, social links, contact info) and suggest corrections, but substantive facts trace back to Wikipedia and Wikidata and must be fixed at the source.

  Read the full answer →
• What role does Wikidata play in entity recognition?

  Wikidata is the free, structured knowledge database maintained by the Wikimedia Foundation, and the engines and Knowledge Panel read it directly, which makes it a high-leverage entity signal.

  Read the full answer →