Fundamentals
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What is an entity home and why does every brand need one?
The entity home is the canonical web property that defines an entity's official identity - usually the corporate or personal site with schema markup - and serves as the anchor every other signal links back to.
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What is a Google Knowledge Panel?
A Knowledge Panel is the information box that appears on the right side of Google Search results when users search for a person, organization, place, or other entity.
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How does Google disambiguate entities with similar names?
Through context, structured data, and dedicated identifiers. Google uses industry, location, and role signals, sameAs links, Wikipedia disambiguation pages, and unique Wikidata IDs to tell same-named entities apart.
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How does Google’s Knowledge Graph work?
It is Google's structured database of entities - people, places, organizations, things - and the relationships between them. It powers Knowledge Panels, AI Overviews, and most entity-driven search features.
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What is a knowledge panel claim and how does it work?
A verified representative can claim a Knowledge Panel to manage select fields - logo, social links, contact info - and suggest corrections, but substantive facts trace back to Wikipedia and Wikidata and must be fixed at the source.
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