Fundamentals
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
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Gemini gives a completely different description of my CEO than Google web results. What’s going on?
Different engines, different source weights. Gemini leans on Wikipedia and the Knowledge Graph; Google web results draw on the broader index. We investigate each engine separately and target the source feeding the gap.
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What role do online reviews play in shaping AI narratives about a business?
Reviews influence AI narratives directly when engines retrieve from review sites and indirectly when reviews are summarized in news, blogs, or aggregator content that the engines then ingest.
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Services for Fundamentals
The expertise behind these answers, put to work for your brand.
AIQ
See exactly what ChatGPT, Gemini and Perplexity say about your brand.
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Entity Optimization
Build a strong, accurate digital entity and Knowledge Panel, then crisis-proof it in advance.
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Digital Audit
A clear assessment of how your reputation looks today across search, Wikipedia and AI.
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Work with Five Blocks
Five Blocks helps companies manage exactly this
From diagnosing what AI engines say about you to fixing it at the source, our team works on your reputation across search and AI.
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