What happens when an AI-generated article about your company goes viral?

An AI-generated article going viral about a company, whether favorable, unfavorable, or neutral, functions as crisis content because of the speed and breadth of the amplification, regardless of intent. The response runs through the standard crisis sequence with AI-specific dimensions added. Authoritative counter-content preparation means clear, well-sourced material that addresses the claims directly and gives the AI engines accurate alternatives to weigh. Platform engagement comes where required: if the article is hosted on a platform with relevant policies, the policy-based escalation paths run in parallel with the content response. AIQ monitors how the eight engines are absorbing the viral content: which engines are picking it up, which sources they are pairing it with, how the narrative is moving. The work is fast (hours and days, not weeks) but follows the same source-layer (changing the sources the engines read, not the engines themselves) discipline as any other AI reputation intervention.