What is Five Blocks’ approach to proactive vs reactive reputation management?

Proactive management almost always produces better outcomes. Building a strong, well-structured digital presence, including a Wikipedia article, an optimized Knowledge Panel, authoritative owned content, and consistent entity signals, significantly reduces the impact of a crisis when one occurs. Reactive work during a crisis is possible, but it is more costly, takes longer to produce results, and operates at a disadvantage relative to entrenched negative content.