How do PR agencies use Five Blocks and AIQ?
PR firms use Five Blocks as an under-the-radar specialist partner for reputation work their clients need; they use AIQ to bring AI intelligence into their own deliverables.
PR firms work with us in two modes. First, as a specialist partner: when a client needs Wikipedia work, source-layer Google work, or AI reputation work that sits outside the firm’s core practice, we deliver it under the firm’s umbrella or directly to the client at the firm’s recommendation. We have done this with the major global PR firms, public affairs shops, and law-firm communications groups for two decades. Second, as a technology supplier: agencies subscribe to AIQ on the agency plan to run AI reputation audits as pitch material, add AI intelligence to existing retainers, benchmark client brands against peers, and produce white-label reports. The two modes are independent – many firms use AIQ without ever engaging us on advisory work, and vice versa.
Last reviewed: 19/05/2026