How do PR agencies use Five Blocks and AIQ?
PR firms use Five Blocks in two independent modes: as an under-the-radar specialist partner for reputation work outside the firm's core practice (Wikipedia, source-layer Google, AI reputation), and as a technology supplier by subscribing to AIQ to bring AI intelligence into their own deliverables.
PR firms work with us in two distinct modes, and the two are independent, many firms use one without the other. As a specialist partner, we deliver the reputation work that sits outside a firm’s core practice, under the firm’s umbrella or directly to the client at the firm’s recommendation. As a technology supplier, agencies subscribe to AIQ on the agency plan to build AI intelligence into their own pitches, retainers, and reports.
| Specialist partner | Technology supplier | |
|---|---|---|
| What it is | An advisory engagement, delivered under the firm’s umbrella or directly to the client at the firm’s recommendation. | An AIQ subscription on the agency plan, run by the firm’s own analysts. |
| What we do | Wikipedia work, source-layer Google work, and AI reputation work the firm doesn’t handle in-house. | Provide the platform that runs AI reputation audits, peer benchmarking, and white-label reporting. |
| Typical uses | Reputation projects a client needs that fall outside the firm’s core practice. | AI reputation audits as pitch material, adding AI intelligence to existing retainers, benchmarking clients against peers, and producing white-label reports. |
| Who we work with | Major global PR firms, public affairs shops, and law-firm communications groups. | Agencies subscribing on the AIQ agency plan. |
The two modes are fully independent: many firms use AIQ without ever engaging us on advisory work, and many engage us as a specialist partner without subscribing to AIQ.
Last reviewed: 19/05/2026
