How does AIQ help PR firms monitor AI narratives?

Inside a PR firm, AIQ is the analytical layer behind the AI reputation work the firm puts in front of clients. The day-to-day use cases are concrete, and they map onto the parts of the business where a firm has to show, not just assert, that it understands the AI narrative.

How firms use AIQ day to day

New-business pitches

Pitches now routinely include an AIQ audit of the prospect’s current AI exposure alongside its named peers, something a firm without AIQ cannot match.

Active retainers

Ongoing narrative tracking runs through AIQ, with the platform output flowing into monthly client reports under the firm’s own brand.

Crisis work

Topics spin up in minutes for the specific narrative threads the team is fighting, so monitoring keeps pace with a fast-moving situation.

Competitive intelligence

Peer comparison views show clients exactly how they stack against named competitors across each engine.

The common thread is that AIQ supplies the underlying read on what the AI engines are saying, and the firm wraps that read into its own pitches, retainers, and reports. AIQ monitors eight major AI engines: ChatGPT, Gemini, Copilot, Perplexity, Claude, Grok, Google AI Overviews, and Google AI Mode, which is the per-engine view the competitive-intelligence and crisis use cases draw on.