How does AIQ help PR firms monitor AI narratives?
Inside a PR firm, AIQ is the analytical layer behind AI reputation deliverables - audits in pitches, narrative tracking in retainers, peer benchmarking in monthly reports.
The day-to-day use cases inside a PR firm are concrete. New-business pitches now routinely include an AIQ audit of the prospect’s current AI exposure alongside its named peers, which a firm without AIQ cannot match. Active retainers use AIQ for ongoing narrative tracking, with the platform output flowing into monthly client reports under the firm’s own brand. Crisis work uses topics that spin up in minutes for the specific narrative threads the team is fighting. And competitive intelligence work uses peer comparison views to show clients exactly how they stack against named competitors across each engine.
Last reviewed: 19/05/2026