• How Red Lobster Can Take Advantage of the Beyoncé Bump

    How Red Lobster Can Take Advantage of the Beyoncé Bump

    A day before last week’s Superbowl, Beyoncé released her new song “Formation.” It included a line about Red Lobster – and sales at the seafood restaurant spiked! This turned out to be great for the brand. They not only experienced ...

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  • How to Change Your Logo in Google Knowledge Graph

    How to Change Your Logo in Google Knowledge Graph

    Many of our clients are B2B and B2C brands. Their ability to control how their logo appears in Google search results is really important to them. Google has helped these, and other, brands by including their logo as a central ...

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  • Right to be Forgotten

    Right to be Forgotten

    Many of our PR firm partners and existing clients have been asking us about the controversial “Right to be Forgotten” ruling passed by the European Court of Justice – the highest ranking court in the EU.  We’ve created a special Five ...

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  • Digital Reputation Management: It’s Not All About Burying Results

    Digital Reputation Management: It’s Not All About Burying Results

    I posted the following on Business Insider in response to a post that focused on the underbelly of the Digital Reputation Management industry. Many companies and individuals who have online reputation issues are not trying to bury negative reviews or ...

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  • Wikipedia’s Role in Creating Your Brand Online

    Wikipedia’s Role in Creating Your Brand Online

    Establishing yourself or your company as a brand online is important. By “brand” I mean getting to the point where Google is certain that your name (or company name) is associated with a specific entity – so that Google “knows” ...

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