How do you manage search results when a company changes its name?

A company name change is a coordinated technical operation across the entity layer, the source layer, and owned properties. Wikidata gets updated first because it propagates faster than Wikipedia and feeds the Knowledge Graph directly. The Wikipedia article gets updated through Talk-page edit requests with reliable secondary sourcing of the name change. The Knowledge Panel is refreshed through Google’s verified entity correction process, with the old name preserved as alternateName so legacy search queries still resolve. Legacy brand domains get 301 redirected to the corresponding new locations, preserving link equity. Every authoritative directory listing – Crunchbase, Bloomberg, LinkedIn, industry directories – is refreshed within the first two weeks. Owned property content explicitly covers the transition with structured data linking old and new identities. AIQ™ runs daily during the transition window to catch any AI engine that lags or conflates the identities.