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Why does ChatGPT describe my company negatively even though Google results look fine?

Quick answer

Different engines pull from different source mixes. ChatGPT may be anchored to outdated training data or a heavily-cited forum thread while Google reflects current authoritative coverage.

This is one of the most common questions we get from CCOs, and the answer is almost always source-mix differences. ChatGPT, in many configurations, weights its training-data baseline heavily and may be anchored to a snapshot of the web from a year or more ago, plus whatever Reddit and forum content was prominent in its corpus. Google search results, by contrast, return what Google’s current index considers authoritative, with much shorter lag. So a brand that has had a quiet successful year may look fine on Google and still be described in ChatGPT according to the contested 2022 coverage that anchored its training. AIQ™ isolates which source each engine is citing for each prompt, which turns ‘ChatGPT is wrong about us’ into ‘ChatGPT is citing this specific source, and here is what we do about it.’

Last reviewed: 19/05/2026

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