What to Measure
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
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What is a SERP sentiment score?
A SERP sentiment score is a single composite number built from the sentiment of every URL ranking for a branded query. Each URL is classified positive, neutral, or negative, then weighted by its position and by the query's search volume. The result is one figure that can be tracked over time and compared against peers.
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How do you measure share of voice in search results?
Share of voice measures what proportion of a branded query's results your own and aligned content occupies, versus peers and other parties. It is tracked across priority keywords, geographies, and the AI engines, and used as a comparative baseline.
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How do you track media mentions and their impact on search?
Track media mentions by capturing them through monitoring tools, classifying them by outlet authority and sentiment, measuring whether the coverage actually ranks for branded queries, and correlating that with broader reputation metrics over time. Most tracking skips the ranking check, and it is the one that matters most: coverage that never surfaces in search does little for digital reputation.
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Services for What to Measure
The expertise behind these answers, put to work for your brand.
Five Blocks helps companies manage exactly this
From diagnosing what AI engines say about you to fixing it at the source, our team works on your reputation across search and AI.
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