What to Measure
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What is a SERP sentiment score?
A composite metric that aggregates the sentiment of every ranking URL for a branded query, weighted by position and search volume, so reputation can be compared across time and against peers.
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How do you measure share of voice in search results?
Share of voice measures the proportion of a branded query's results occupied by your content versus peers and other parties. It is tracked across priority keywords, geographies, and the AI responses, as a comparative baseline.
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How do you track media mentions and their impact on search?
By tracking mentions through monitoring tools, classifying them by outlet authority and sentiment, measuring whether the coverage ranks for branded queries, and correlating it with the broader reputation metrics over time.
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