What to Expect

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How much does reputation management cost?

  Reputation management cost depends on scope. A program covering search results, AI engines, Wikipedia, and entity signals is a much bigger job than a targeted diagnostic or a single-issue correction. Five Blocks scopes each engagement to the situation after a discovery call, then delivers a written proposal with defined deliverables and pricing; where a budget ceiling exists, the highest-impact work comes first.

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• What should you expect in the first 90 days of a reputation management engagement?

  The first 90 days of a reputation engagement go to diagnosis and foundation, not headline results. The work covers mapping the SERP, the AI narrative, the Wikipedia and Knowledge Panel state, and entity signals; ranking the gaps; launching content and entity-signal work; and setting baseline reporting. Initial movement on priority queries is usually visible by quarter-end.

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• What is the typical communication cadence with a reputation management firm?

  The standard cadence is weekly written updates, biweekly-to-monthly calls, detailed monthly reports tied to outcomes, ad hoc alerts during active situations, and quarterly strategy reviews, all anchored by a single named account lead. Frequency tracks intensity: a steady-state program runs lighter, an active crisis runs daily.

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• How do you transition from one reputation management firm to another?

  Switching reputation management firms takes a structured handover: document the current state of every active program, transfer monitoring access, brief the incoming firm on priority work in progress, and run an overlap window so coverage never lapses. The biggest risk is a hard cutover that ends the old engagement before the new firm is up to speed.

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• What does a reputation management RFP look like?

  A reputation management RFP should specify the scope of services and channels (search, AI engines, Wikipedia, crisis support), the business context behind the engagement, what is currently visible in search and AI results, the required reporting cadence, evaluation criteria, timeline, budget range, and confidentiality requirements. Questions about methodology separate serious reputation firms from suppression vendors.

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