What is an Articles for Deletion nomination on Wikipedia?

AfD is the formal process by which the community decides whether an article continues to exist. Any editor can nominate an article for deletion by citing a deletion rationale (commonly: failure to meet notability, lack of reliable sources, promotional content that cannot be repaired, or duplicate of an existing article). The nomination opens a discussion that runs for about seven days, in which any editor can argue keep, delete, merge, or redirect, supported by policy citations and reliable sources. At the end of the period, an uninvolved administrator closes the discussion by reading the consensus rather than counting votes. The article is then kept, merged into another article, redirected, or deleted. For a company or executive whose article is at AfD, the process is high-stakes: the right response is to participate substantively through editors who can speak to the article’s compliance with policy, not to flood the discussion with new accounts.