What is AI reputation management?

AI reputation management is what corporate communications looks like when the AI engines, not the search results, are the first thing a journalist, investor, candidate, or customer reads about your company. The work has three parts. First, monitoring: tracking what ChatGPT, Gemini, Copilot, Perplexity, Claude, Grok, Google AI Overviews, and Google AI Mode are actually saying, which sources they are citing, and how that picture is moving over time. Second, diagnosis: identifying which sources (a Wikipedia paragraph, a contested 2019 article, a thin owned-content page, a Reddit thread) are driving the parts of the narrative that matter, and where the leverage sits. Third, intervention: improving the source layer that the engines weight, since prompting the models directly does nothing. We built AIQ™ to support the monitoring and diagnosis layers, and our advisory work executes against the source layer.