My company has great press but still ranks below a negative Glassdoor page. Why?

A company can have excellent press and still see a negative Glassdoor page outrank its own site, and the reason is structural rather than a failure of the PR. Glassdoor has very high domain authority, and Google weights employee-experience content heavily for company-name queries because it judges that searchers want it. Press coverage, even strong coverage, lives on news domains that rank for the news event, not necessarily for the persistent brand query, so it does not automatically displace the Glassdoor result. The effective response works on the query itself. Strengthen the corporate site’s authority and its on-page signals for the brand name so it holds the top organic position. Publish authoritative employer-brand content – careers pages, culture content, leadership material – that gives Google a strong company-controlled alternative to rank. And manage the Glassdoor profile itself so that if it ranks, it reflects an engaged employer. We track the full branded result set with IMPACT™, because the goal is to shape the whole first page, not to win a single position.