I sold a company that had a scandal before I joined. My name is now tied to it. What are my options?
Entity-disambiguation work, refreshed bios, authoritative content covering the individual's actual record, and AI narrative monitoring to ensure the AI engines are accurately representing the individual's distinct timeline.
Old-company-by-association cases are a recognizable category and the fix is structured. The work starts with entity disambiguation: making clear to the engines that the individual is a distinct entity with a defined timeline, not merely an association with the former company. Refreshed bios on the individual’s current properties, LinkedIn, professional pages, and where applicable Wikipedia, establish the timeline clearly. Authoritative content covering the individual’s actual record – current role, professional accomplishments, public commentary, recent work – provides material the engines can weight against the legacy association. AIQ monitoring catches when the eight engines are conflating the individual with the former company’s history rather than representing the timeline accurately, and source-level work addresses the inputs the engines are weighting wrong. The combination usually moves the picture meaningfully over six to twelve months.
Last reviewed: 19/05/2026