How does Five Blocks manage the relationship between a client’s PR team and reputation strategy?

When a client has an existing PR firm or in-house comms team, our work is most effective when it operates as embedded capability rather than as a parallel function. That means several practical disciplines. We share data both ways: IMPACT™ and AIQ™ outputs flow to the PR firm’s account leads; their media plans and proactive narrative work flow to us so the source-layer interventions align. We coordinate timing on announcements, owned content publication, and proactive Wikipedia work so the engines see a coherent picture across earned, owned, and entity layers simultaneously. We attend the joint calls and treat the firm’s account leads as peers rather than gatekeepers. And we stay clear about the division of work: media relations and storytelling sit with the firm; entity, Wikipedia, search, and AI source-layer work sit with us. The clean lines and the joint data flow are what makes the partnership produce more than either side alone.