How does Five Blocks approach content creation for reputation management?

Content work at Five Blocks is reputation-driven rather than volume-driven, which means every piece serves a specific purpose tied to a SERP gap or an AI narrative gap identified in the diagnostic. The discipline is consistent across formats. Each piece is scoped to a specific keyword and SERP feature, or to a specific AI prompt and engine response pattern. Each is hosted on the property where the citation will actually count: owned site, executive bio, microsite, or an authoritative third-party publication via placement. Each is structured for the extract: H2 and H3 headings as questions, short direct answers, lists where lists are warranted, schema markup, named authorship with bio context. Each is measured against the original diagnostic at next review. Content produced this way does the reputation work it was created for; content produced for word count and SEO instinct rarely does.