How do you prepare for voice search and AI assistants?

Voice search and AI assistant queries differ from typed search in pattern but not in substance. The prompts are conversational (‘what time is the company headquartered,’ ‘who is the CEO of [Brand]’), the expected response is a clean spoken answer rather than a list of links, and the selection mechanics favor content that is structured to be lifted. FAQPage schema is rewarded heavily because the question-answer pairs are explicit. Definitional content (a clear two-sentence ‘what is X’ answer) wins voice selection across most assistant platforms. Structured how-to content with HowTo schema gets selected for procedural queries. Underneath all of it, strong entity signals (Wikidata, Knowledge Panel, consistent attributes) are what let the assistant identify the right answer source in the first place. The discipline is closely related to AEO and to the writing-for-the-extract approach we apply across all engines.