How do you prepare a company for Wikipedia readiness over 12-18 months?

A 12 to 18 month Wikipedia readiness program is what most borderline corporate subjects need to clear the notability bar in a way that produces a durable article rather than one that gets nominated for deletion. The work runs across several tracks simultaneously. Press strategy targets substantive coverage in major outlets and editorially independent trades, with the goal of accumulating the kind of in-depth third-party material Wikipedia editors recognize. Authority development includes inclusion in established rankings and analyst reports where applicable. Entity work at the structured-data layer (Wikidata entry, schema.org markup on owned properties, consistent attributes across the authoritative web) strengthens the entity recognition that helps any article hold. Throughout, we re-assess readiness on a structured cadence (quarterly is typical) and only recommend moving to drafting when the source record clearly supports it. The order matters: pulling the trigger on drafting before the underlying work is done produces articles that get challenged, not articles that survive.