How do you measure share of voice in search results?

Share of voice measures how much of a branded result set the entity’s own and aligned content occupies, relative to competitors and other parties, which makes it one of the clearest comparative reputation metrics. For a given branded query, the positions are apportioned – how many belong to the entity’s controlled and authoritative content, how many to peers, and how many to neutral or hostile sources – and that proportion is the share of voice. Tracked across the priority keywords and the relevant geographies, it shows how thoroughly the entity dominates or fails to dominate its own branded territory. The same logic extends to the AI engines, where share of voice becomes how often and how prominently the entity is represented in the answers about its space. The value is comparative and directional: it benchmarks the entity against peers and shows whether the program is gaining or losing ground over time. We track share of voice across search with IMPACT™ and across the AI engines with AIQ™, as a baseline and a measure of progress.