How do you handle negative Glassdoor reviews during a crisis?

Glassdoor responses during a crisis follow the same playbook as any time, run at higher tempo. Each significant review gets a measured employer response that acknowledges fairly and corrects factual errors without escalating. Current employees are engaged to share their actual experience (not coached, but invited), which over weeks produces the volume that gives the platform an accurate aggregate picture. Owned content covers culture and operations on the company’s own properties, where it can be cited by stakeholders looking past Glassdoor. Platform engagement on policy violations – identifying information, plagiarized content, personal attacks – happens through Glassdoor’s reporting process. What does not work, and we see clients try this routinely, is wholesale review suppression: it is rarely available under Glassdoor’s policies and the attempt typically backfires when it leaks.