How do you handle a coordinated online disinformation campaign against your company?

Coordinated disinformation campaigns are operationally distinct from organic negative coverage because they have a source, a strategy, and an evolving tactical playbook. Effective defense is equally coordinated. Monitoring runs across the relevant channels – social, niche press, AI engines through AIQ, search through IMPACT – because the campaign typically touches several simultaneously. Attribution work identifies the source where possible (sometimes through public reporting, sometimes through forensic analysis of accounts and timing) which informs the response. Factual content rebuttal on owned properties addresses the specific false claims with verifiable evidence. Platform engagement targets clear policy violations – coordinated inauthentic behavior, harassment, election-related rules. Stakeholder communication goes directly to the people the campaign is trying to influence (investors, regulators, customers, employees) with the company’s documented position. The combination is what makes the campaign visibly fail; piecemeal response typically does not.