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How do you build an AI reputation monitoring dashboard?

Quick answer

Track sentiment, source quality, theme distribution, peer comparison, and trend over time. AIQ is built specifically for this - pulling daily across multiple engines into a single dashboard.

An AI reputation dashboard is not a marketing dashboard with AI metrics bolted on; it is a different category of tool because the underlying data is different. The dimensions that belong on the dashboard: sentiment by engine and aggregated, source quality scored by how authoritative the engines’ citations are, theme distribution showing which framings the engines are applying, peer comparison against the relevant brand set, share of voice at the category level, and trend lines across all of the above showing how the picture is moving. The dashboard has to be powered by data that polls all eight engines daily with consistent prompts, which is what AIQ™ was built to provide. Building a dashboard without that underlying data infrastructure – manual screenshots, one-off audits, partial-coverage tools – produces something that looks like a dashboard but cannot actually support decision-making across the engines.

Last reviewed: 19/05/2026

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