How do you benchmark your reputation against competitors?

Peer benchmarking is the framing that makes reputation data actionable. The methodology has to be rigorous to produce useful comparisons. The same query set, the same geographies and languages, the same time windows, the same classification criteria across the client and every peer in the named set. IMPACT™ runs the SERP comparison; AIQ™ runs the AI engine comparison with identical prompts against each peer. The aggregate views show where the client leads, where peers lead, and where the category is uniformly weak or strong. The peer set is defined deliberately at the engagement’s start – usually three to seven companies that are genuinely comparable on the dimensions clients care about (market position, size, geography, business model). Once set, the peer set runs continuously and the comparison feeds monthly reporting. Most clients find the peer benchmarks more useful than the absolute metrics, and most strategic decisions in our engagements get made against peer-relative data.