How do we build notability if we don’t have it yet?

Building notability is a press and authority program, not a Wikipedia program. The pieces need to be about the subject – not quoting the subject inside an unrelated story, not press releases syndicated through wire services, not sponsored content. Industry recognition (awards from established bodies, inclusion in authoritative rankings or analyst reports) counts where it is independent and editorially generated. Academic or research coverage counts where the subject is treated substantively. The cadence and quality matter: a single piece in a top outlet is rarely sufficient for a borderline case; the community looks for sustained coverage over time that establishes the subject as substantively important enough to merit encyclopedic treatment. Twelve to eighteen months is typical for borderline subjects, often longer for subjects who start from a thin base.