What are the most important KPIs for a reputation management program?

The KPIs that matter for a reputation program are the ones that measure how the entity is actually perceived across the layers that shape perception, tracked against a baseline so movement is visible. The core set includes branded query share of voice, how much of the result set the entity’s own and aligned content occupies versus competitors and hostile material; page-one composition, the sentiment and source quality of what ranks; AI narrative sentiment and accuracy across the engines, since the models now answer the questions stakeholders ask; Knowledge Panel status, whether it exists and is correct; Wikipedia stability, since the article feeds both the panel and the AI engines; peer benchmarks, since reputation is relative and absolute movement means little without context; and qualitative stakeholder signals, the feedback that data alone misses. The discipline is choosing KPIs that reflect perception and outcomes, not vanity activity counts. We track these with IMPACT™, AIQ, and WikiAlerts™, so the program is measured by where the entity stands, not by how much was published.