There’s an old Glassdoor thread ranking for our company name. What are my options?
Claim and actively manage the Glassdoor profile, drive new authentic reviews through genuine employee engagement, respond to old reviews where it helps the next reader, and strengthen company-controlled employer content so it competes for the branded query. The old thread will not be removed, so the goal is to make it both less prominent and less representative.
An old Glassdoor thread ranking for the company name is a common and manageable problem, and the options run from direct to structural. The old thread will not be removed, so the working strategy is to make it both less prominent in search and less representative of the current company.
Your options, from direct to structural
- Claim the profile and engage on an ongoing basis. A current, actively managed presence reads very differently from a listing abandoned to a years-old thread.
- Drive new authentic reviews through genuine employee engagement. Glassdoor and search both weight recency, so a steady flow of current reviews pushes an old thread down and reduces its relative weight.
- Respond to the old reviews where it helps the next reader. A thoughtful, specific reply can explain the context or the changes since, for the candidate reading the thread rather than the original reviewer.
- Work the branded query directly. Strengthen the corporate site and publish authoritative employer content so company-controlled pages compete for the position the old thread holds.
The honest framing
Because the thread itself stays put, success is measured by displacement and dilution rather than removal: the thread loses ground on the branded query and stops being the loudest signal about what it is like to work there. We track the branded result set with IMPACT™ to see whether the thread is in fact losing ground.
Last reviewed: 20/05/2026
