Responding to a Crisis

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• Can you make negative press disappear?

  Not in most cases. Lawful negative press is generally protected and stays in the public record. The work is durable displacement, building stronger authoritative content that outranks it, plus source-level correction where the reporting errs.

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• What is digital crisis preparedness and how do you build it?

  Pre-built infrastructure plus practiced response. The infrastructure includes statement templates, FAQ pages, leadership content, and pre-saved monitoring queries.

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• What is the difference between a reputation issue and a reputation crisis?

  An issue is contained and likely to resolve on its own. A crisis has reached escape velocity (sustained coverage, social amplification, AI narrative formation, or visible stakeholder concern) and needs an active response.

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• How do you manage search results when news coverage is ongoing?

  Run daily monitoring on both Google and AI engines, prepare responsive content as facts evolve, update Wikipedia and Knowledge Panel where supportable, coordinate cadence with PR, and communicate with stakeholders on a regular rhythm.

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• What is a reputation crisis escalation framework?

  A pre-defined set of triggers (specific event types, coverage thresholds, AI narrative signals) and tiered responses (monitoring, comms, legal, board) with named owners, decision authorities, and SLAs.

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