Responding to a Crisis
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
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I have a common name and someone else’s scandal is hurting my search results. What can be done?
This is a solvable technical problem called entity disambiguation: you give each same-named person distinct Person schema with unique identifiers and sameAs links to their own reference set (LinkedIn, professional bios, Wikidata, and Wikipedia where notable), so search and AI engines learn to treat them as two separate identities and stop attaching the other person's scandal to your name.
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What is the difference between crisis communications and crisis reputation management?
Crisis communications shapes what is said to stakeholders and the press; crisis reputation management shapes the durable digital record those efforts leave behind - the SERP, the AI narrative, and the Wikipedia article. The two are complementary and work best when coordinated from the first call.
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Do ORM firms charge by the page suppressed or on a retainer?
Reputable ORM firms charge a monthly retainer on a defined scope, not by the page suppressed. Pay-per-page or guaranteed-suppression pricing signals short-term tactics that fail under scrutiny and rarely survive a Google update.
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How do you respond to a viral negative news story?
A viral negative story runs on two clocks: the immediate news cycle, which comms and counsel own, and the durable digital record, where reputation work lives. While they handle the press, diagnose what is driving the virality, monitor it daily across the AI engines, and publish authoritative counter-content on owned properties the engines can cite.
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Can a law firm force Glassdoor to remove defamatory reviews?
Rarely. Glassdoor only removes reviews that violate its content policies or that survive a defamation claim through legal channels; most negative reviews are protected speech. The durable response is sustained authoritative employer-brand content, not wholesale removal.
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Services for Responding to a Crisis
The expertise behind these answers, put to work for your brand.
Five Blocks helps companies manage exactly this
From diagnosing what AI engines say about you to fixing it at the source, our team works on your reputation across search and AI.
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