What does a crisis engagement look like?
Crisis engagements typically run 90 days at intense cadence, then transition to a sustained 6-12 month rebuild. The first week is diagnostic and stabilization; weeks 2-12 are active intervention; the rest is durability work and monitoring.
A crisis engagement starts with the discovery call and a same-week diagnostic: SERP and AI baseline, source map of what is driving the narrative, identification of the highest-leverage interventions, and a written program scope. The first 90 days run at intense cadence – daily monitoring through IMPACT and AIQ, weekly strategy calls, fast content production, source-level work on the articles and Wikipedia framing that are doing the damage. After 90 days, if the trajectory has shifted, the engagement transitions to a sustained 6-12 month durability program: continued monitoring, ongoing authoritative content, peer benchmarking, and the kind of source-layer maintenance that prevents the crisis from resurfacing. The full engagement is documented in a Letter of Engagement at the start; scope changes mid-stream are documented in addenda.
Last reviewed: 19/05/2026
