What does a crisis engagement look like?

A crisis engagement is structured as a 90-day intensive followed by a 6-12 month durability program, so the early weeks stabilize the situation and the later months keep it from resurfacing. It starts with the discovery call and a same-week diagnostic, runs at intense cadence through the first quarter, and then shifts to ongoing maintenance.

1. Week 1, diagnostic and stabilization

The engagement opens with the discovery call and a same-week diagnostic that frames the whole program:

• A SERP and AI baseline of where the narrative stands today.
• A source map of what is actually driving the narrative.
• Identification of the highest-leverage interventions.
• A written program scope, documented in a Letter of Engagement.

2. Weeks 2-12, active intervention

The first 90 days run at the most intense cadence of the engagement:

• Daily monitoring through IMPACT and AIQ.
• Weekly strategy calls.
• Fast content production.
• Source-level work on the articles and Wikipedia framing doing the damage.

3. Months 4-12, durability and monitoring

After 90 days, if the trajectory has shifted, the engagement transitions to a sustained 6-12 month durability program designed to keep the crisis from coming back:

• Continued monitoring.
• Ongoing authoritative content.
• Peer benchmarking.
• Source-layer maintenance that prevents the crisis from resurfacing.

The full engagement is documented in a Letter of Engagement at the start, and any scope changes mid-stream are documented in addenda.