Recovery & Rebuilding
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
-
How long should a reputation recovery program last?
Six to eighteen months of active intervention, then ongoing monitoring and maintenance indefinitely for high-profile clients. The transition from intervention to maintenance happens when the trajectory has stabilized, not on a fixed schedule.
Read the full answer -
What is a reputation recovery roadmap?
A written plan defining target SERP composition, AI narrative goals, owned and earned content production schedule, source-level interventions, peer benchmarks, and milestones over a six to eighteen month horizon.
Read the full answer -
What content strategy works best during reputation recovery?
Structured leadership content, FAQ explainers on the issues that were resolved, third-party coverage of post-crisis actions, refreshed entity pages, and Wikipedia and Knowledge Panel updates with reliable sourcing of current developments.
Read the full answer -
How do you rebuild trust with stakeholders after a reputation crisis?
Transparent communication on what changed. Demonstrated operational change rather than rhetorical change. Authoritative third-party validation. Sustained customer and employee engagement. A consistent narrative across owned and earned media.
Read the full answer -
How do you handle evergreen negative content that won’t go away?
Sustained authoritative counter-content at sufficient volume and authority to rank durably. Source-level intervention where the content contains factual errors or violates platform policies.
Read the full answer
Services for Recovery & Rebuilding
The expertise behind these answers, put to work for your brand.
Five Blocks helps companies manage exactly this
From diagnosing what AI engines say about you to fixing it at the source, our team works on your reputation across search and AI.
